In addition to my ongoing responsibilities of developing and managing editorial and educational content projects, including the CMI Blog and CMI Online Training and Certification, my role has expanded to include curating content from across the Content Marketing Institute enterprise and building new and more impactful content resources that help content marketers achieve greater success.
This involves:
* Analyzing current trends in consumers' needs, interests, behaviors, and content consumption patterns
* Tracking content performance and identifying optimization opportunities
* Producing creative content that engages our audience in more useful, impactful ways
* Working closely with...