Personal Information
Organization / Workplace
Greater New York City Area, ny United States
Occupation
President, Rubinson Partners, Inc. Strategic Adviser, Board Member at Converseon, NYU adjunct faculty member
Industry
Advertising / Marketing / PR
Website
About
The industry views me as an agent of change helping clients and colleagues to embrace a new model of marketing success in a digital, social, and mobile age.
I consult with marketers, research organizations, digital media companies, shopper insights teams, big data tech firms, and provide expert testimony on legal cases involving brand, shopper and digital/social media value questions.
Some important assignments:
--redesigning global brand tracking systems into guidance systems that include digital and social data
--working with a leader to offer cross-media optimization based on a big data, consumer-centered approach
--changing media planning to a path to purchase framework
Contact Details
