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Utrecht Germany

Senior Manager Content, Global Brands - Digital Marketing

Photography / Arts

Senior Manager Content with 10+ years of international experience both in start-up and large corporate structures. Leading a team of content managers responsible for brand content on adidas.com and its country derivatives. Defining and shaping processes and advising on content update strategies. Managing the localisation, testing, and delivery of digital brand content campaigns; consulting horizontal platform-, category-, market-, e-commerce- and IT-teams. Translating business requirements and communication needs into digital strategies; driving the implementation of optimizations to publishing processes, platforms, and databases to increase efficiency and enhance the consumer experien...