I am the Interim Head of Social Media for Samsung Europe, providing strategic leadership for social media communications across 27 markets, and developing the commercial use of social media for PR, B2C/B2B marketing and customer services. A member of Samsung's 'Always On' Comms Team charged with monitoring, analysing and reacting to news as it happens, and advising our markets as they engage consumers, stakeholders and business partners.
Previously a Senior Strategy and Campaigns Manager at HSBC, I led a team responsible for ensuring that media relations were conducted to the highest possible standards globally. This involved improving the performance of HSBC’s international Media Relat...