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All about the fundamentals of brand strategy and positioning Jonah believes the heart of every great brand is one that can be delightfully adopted and enjoyed by its clients. He believes the best way to measure a brand’s success is found in what the customer says about the brand and not the other way around. Jonah’s clients move through a series of canvases, workshops and coaching sessions to reach said priorities. His expertise boils down to making complex subjects more simple, infusing strategy whenever possible and anchoring the brand to the company’s goals.

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