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London, United Kingdom United Kingdom

B2B marketing copywriter: reliably produced content that helps marketers of business ICT services generate more leads

Writing / Publishing

I'm a business-to-business (B2B) marketing copywriter. I help telecoms and IT companies generate leads and engage potential customers through the use of insightful, engaging content that crisply communicates the features and benefits of their products and services to their target audience. I write across a range of formats including case studies, white papers, ebooks, blogs and newsletters. I have gained the experience necessary to quickly grasp the benefits of complex, feature-rich technologies through working for over a decade in telecoms and IT market research and consultancy. And I've learnt how to communicate these benefits in language that resonates with the buyers of business te...