Specialties: E-Commerce, Online Customer Reviews (OCRs), Digital Marketing and Social Media, Statistical Text Analysis, Natural Language Processing, Supervised Learning Techniques, Applied Bayesian Statistics, Applied Robust Statistics.
Jorge Fresneda is a PhD Candidate in the Marketing Department at Drexel University鈥檚 LeBow College of Business. His research interest expands from the role of information in OCRs as influencing online consumers, to the economic impact derived from the lack of accessibility of e-commerce sites.
He teaches Introduction to Marketing Management (undergraduate) and Marketing Research (undergraduate). He has also assisted in teaching Seminar in Marketing Strat...
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