Personal Information
Organization / Workplace
Singapore Singapore
Occupation
Marketing Automation | Predictive Marketing Analytics | Growth Hacking | Trainer | Speaker | Startup Advisor
Industry
Advertising / Marketing / PR
Website
About
My passion is focused on implementing ROI-based marketing campaigns built on real-time predictive customer modelling solutions. The aim is to deliver automated hyper-targeted customer messaging across multi-channels for maximum monetary impact. In addition, I help implement self-optimising machine learning systems to constantly improve the monetary uplift of each campaign.
In particular, my experience is in retention strategies such as upselling and cross selling to increase customer lifetime value (CLTV), predicting & reducing customer churn. In addition, I have experience working on awareness strategies, customer acquisition strategies and working closely with IT departments to impleme...
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