I began my career in traditional media and worked for TV, Radio and other agencies but my keen intellectual curiosity about the ever-changing nature of New Media has increasingly directed my interest towards that sector and their innovative revenue models.
My strengths are in identifying market opportunities, developing marketing platforms, strategic partnerships and content strategies.
Industry sectors I have worked in including: FMCG, Travel, eCommerce, Lifestyle, Fashion and Beauty, Entertainment, Education
Expertise in Digital Strategy, Social Media Marketing, Brand strategy, Customer research, Market analysis & research, Team Building , Google Analytics, Adwords, comScore & profic...