My goal is to help companies maximize the financial returns from their brand strategies and marketing investments.
I have been successful in building consulting businesses, dedicated to this idea, from start up to global practices serving senior executives in leading clients worldwide. Key ingredients:
Fresh Approaches—I love to develop and bring to market new more robust approaches to building brand.
Thought Leadership—I created the BrandZ Top 100 ranking of the world’s most valuable brands, published every year in the Financial Times
Business Development— With major clients in many countries and industries, both consumer and B2B.
Delivering Solutions—Multi-year client...