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Greater Atlanta Area United States

Chief Experience Officer at VML

Technology / Software / Internet

Experience is what happens when people interact with design / Design is the intentional act of human creation. To avoid going too philosophical this definition needs to be filtered. In my work we create experiences for marketing, promoting or selling products or brands. So what we do (an experience) is what people perceive through their senses and emotions when they interact with a product, brand or other people 
 Successful experiences change the context that people attach to a brand, and result in changing how we consider and relate to them. In practice the most successful experiences are memorable, relevant, contextual and drive business. Measuring success then requires that we m...