Mypeepal Technologies is an expert in mobile applications and content delivery through innovative apps. It has developed over 550 apps across various categories including education, games, and lifestyle. The mobile app ecosystem is large and growing, with global app downloads expected to reach over 300 billion by 2016. However, most apps are only used once, so customer experience and retention are key factors for success. The mobile web is also an important part of the digital landscape, as it works across all devices and browsers. As mobile internet speeds increase through technologies like 4G, user behaviors are shifting towards activities