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Canberra, Australia Australia

Assistant Professor in Marketing

Education

I have been working at the University of Canberra for over 25 years and I am currently an Assistant Professor in the Faculty of Business, Government and Law. I have taught Marketing, Internet Marketing, Marketing Management, International Marketing and Marketing Research Methods to both Graduate and Undergraduate students. I have also lectured in Shanghai, Hong Kong and Singapore. My research and consulting work centers on online marketing, social media marketing, branding and corporate social responsibility. Website audits and checkups are one of my specialties, using a methodology adapted from a methodology developed by Professor Kamenz from the ProfNet Institute in Germany. Specialt...