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academic writing community of practice business school social media discourse and action space; discourse community text production organizational communication stakeholder communication discourse and action space discourse community master thesis comcasecompetion communication writing identity copenhagen business school network livingcitylab smart city liveable city; participation discouse community mobile media responibility sustainable communication excellentchoice distributed leadership urban leadership urban governance methodology co stability change lego shellgate shell expo; organizational communication; stakeholder academy of management 2017 rigor literacies literacy karl-heinz pogner thesis writing relevance vibeke ankersborg media analog media digital natives novozymes age of biology interactive media case competition millenials stakeholders multilingualism dairy food #ccc 16 #arla master university skype digital media #earli2015 sustainability; danish architcture center; dac; sp community; co-creation; public-private partnerships shanghai; public-private partnership