I like pondering over changes that could be made to positively affect status quo. I like bringing new ideas to the table. Modern marketing is trying to adversely influence the behavior of customers (esp. children) to create an unwarranted demand. The sole motto of firms is to give a boost to the top line. I am a marketer at heart, and my objectives are to offer the optimum and not the maximum. I also have a inclination towards rural marketing where even industrial giants are hesitant to take giant steps as they find an urban consumer more lucrative. Equitable growth is a hackneyed term but is seldom worked upon. I have a goal of changing the trend and tap the huge potential that rural In...