Creating and evolving new models for approaching creative problem solving in an ever-changing business and marketing environment. A classically trained brand strategist and executive-level agency leader bringing together insights from brand, communication and experience planning to create a deeper understanding of the ways which consumers experience, consume and connect with brands in their lives. Working from the belief that to get to the heart of a challenge, we need to be able to see it from divergent points of view, discover the truth of it and be bold enough to bring new approaches that inspire creative experiences, content or products that solve for it.