Keshav is currently teaching various marketing electives in a management school in India. These not only include consumer behaviour, but also advertising, sales & distribution management, industrial marketing among others.He has worked with some well known Indian companies across various marketing verticals, such as branding, key account sales, channel sales, marketing communication & qualitative research.An urge to write has sprung in his psyche; hence baby steps in this direction. Also pursuing a PhD degree which has to be tackled with a mentor!