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Mumbai Area, India India

Senior Manager - Brand & Communication at Polycab

Advertising / Marketing / PR

A sharp fusion of advertising, marketing communication & brand management with over 13 years of experience in sectors like electricals, detergents, beverages, oral care, health care & hair care in top MNC agencies and an Indian company. Has had an extensive experience in creating and building brands. Successfully launched and enhanced affinity for brand Polycab (Mother brand), wires, fans & switches in the electrical domain. Relaunched Wheel with effficacy driven communication, restaged Vicks communication in alignment with the global masterbrand and handled tough communication challenges in oral care and hair care. Motivating team members to innovate and achieve efficiency in marcom...