Kevin Dodson is Vice President of Data and Marketing Strategy for Beckon, which is redefining how companies manage, measure, and optimize marketing spend and performance across all channels. Beckon’s Software-as-a-Service (SaaS) solutions give the world’s best brands visibility and insight into what’s working across it all and enable them to beautifully communicate the business impact of everything marketing does.
Kevin has over 20 years of experience in marketing strategy, analytics and product management. Prior to Beckon, Kevin worked as a strategy consultant for Deloitte Consulting, was Director of Strategy and Analytics at Razorfish where he co-founded the marketing analytics practic...