• Marketing professional with over six years of experience with CPG products and services for leading companies. Strong understanding of and experience with outdoor recreation and sporting good consumers.
• Successful experience aligning product promotion objectives with consumer interest; work closely with marketing departments, PR, and advertising agencies.
• Marketing experience includes research, new product development, product management, packaging design, feasibility studies, business plan development, competitive analysis, and sales strategy and execution. B2C and B2B experience.
• Technical experience includes Microsoft Office Suite, Google Analytics, custom built CRM