Gunnar chose cornflakes this morning for breakfast. Why? He did so because he is a human with human tastes and the genetic make-up that inclines him towards carbohydrates in the morning, especially this morning when he was rather hungry. He lives in a rich society where cornflakes have been invented and he has enough money to buy them. He responds positively to the picture on the packet and the ad he sees. Memes and genes together produced this behaviour in this environment. If asked, Gunnar will say that he chose the cornflakes because he likes them, or that he made a conscious decision to eat them today. But this explanation adds nothing- Its just a story Gunnar tells after all the facts.
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