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Selangor, Malaysia Malaysia

Head, Marketing and Product Development at Shieldcard Holdings Sdn.Bhd.

Advertising / Marketing / PR

Thorough knowledge of financial services product and marketing with strong, proven ability to devise and implement highly effective creative solutions and campaigns to meet business needs and objectives. End-to-end strategic marketing and media planning, product positioning, event and promotions, planning, advertising and direct marketing experience with a key strength in digital sales and marketing. Wide breadth and depth of product development, loyalty programs, customer segmentation, e-channels, banktech innovation and marketing experience.