Mirko Pallera is a Digital Marketing Strategist, a writer and a professional speaker. He is CEO at Ninja Marketing, an Italian unconventional marketing company active in the fields of publishing, training and consulting. As an indipendent consultant he oversees digital communication projects for prestigious brands such as Google, Diesel, Heineken, Barilla, Tim, Mulino Bianco, Ben & Jerry’s, Presidency of the Council of Ministers, Banca Mediolanum and others.
In his country he has been among the first to do extensive research into what what would soon be called Non-Conventional Marketing: in 2004 he co-founded with Alex Giordano Ninja Marketing, the first blog/observatory on non-conventi.