I incorporate engaging messaging with my designs. I think about the macro effect on a reader. However, I dedicate my education, professional experience, and character to my organization. I believe in the fiscal business process and never include my personal feelings when coming to a business decision. You can not monetize feelings so why stay attached to the idea if you cannot prove results. I like to back up my input with research. I combine benchmarking industry trends, and forecasting scenarios when assisting my co-workers, clients, and businesses with my skills.