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Melbourne Area, Australia Australia

Marketing Communications Manager

Advertising / Marketing / PR

Working for a global leader in the irrigation industry, my role has involved: • Repositioning the corporate brand to align it with the company’s evolving international focus, developing a new corporate identity and implementing it across the communications portfolio • Developing a new brand to target a new B2C agribusiness market, including logo, collaterals and high-impact print and radio campaigns • Redeveloping the company’s corporate website from concept through to launch of four separate websites designed to capture sales leads • Search engine marketing including copy optimisation and running paid search campaigns, resulting in a 30% increase in traffic • Lead the ...