See how most social media firms only deliver brand awareness or leads that go nowhere and why I'm driving more revenues for technology and professional service firms with complex sales cycles on LinkedIn.
Back in 2011, when I started GetLinkedInHelp.com, social media firms and sales and marketing leaders were focused on visibility and brand awareness. It's why I started my LinkedIn marketing firm that's featured in LinkedIn's "Sophisticated Marketer's Guide to LinkedIn." I thought that social media agencies should deliver more than follower growth, views, clicks, comments, shares and increased number of connections and website traffic. I thought they should stop playing the numbers game...