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I have spent 10 years focusing on digital and marketing strategies for CPG, fast fashion retail, professional services, financial services, and travel. The growing number of payment options and importance of the millennial segment is changing the way banks operate. Focusing on customer experiences will help guide organizations into the future. I am an early adopter of the new mobile tools used to boost sales in-store, or to increase or improve interactions with customers. I actively use and test these tools across industries to identify potential uses in banking. I have participated in strategy creation and implementation both internally and as a consultant.

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