Personal Information
Organization / Workplace
Greater Los Angeles Area United States
Occupation
Insights that win pitches.
Industry
Advertising / Marketing / PR
Website
http://www.callahancreek.comAbout
Proven results solving business problems through powerful consumer insights, strategic planning, omnichannel strategy, segmentation, marketing analytics/dashboards, business model analysis and social media strategy. Insights drive sales, increase share and guide brand architecture. Able to build multi-function research teams from the ground up.
- Founded specialized marketing research agency to help lean agencies/teams compete against larger competitors.
- Insights drove strategy increasing a credit union's share from 4% to 11% and awareness from 38% to 51%
- Insights drove strategy for flea treatment, resulting in #1 share and recent sales of $500MM
- Attained higher-than-benchmark open...
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