As a results-driven, creative, resourceful Marketing/Biz-Dev. leader and marketer my focus is expanding a brand, deepening a company’s industry penetration, managing national & global campaigns, and driving its product portfolio to rev-up profitable revenues.
Joining ANSYS—a deep technology company—six years ago I brought to it experience with tech giants like Intel, IBM, and Symantec. Since then, many M&As and its internal growth resulted in a broad portfolio that needed proper positioning in the regional market, so I fashioned a marketing plan for existing products creating new synergies. Also, ANSYS’s demand-gen process was weak; its academia relationships needed rebuilding to leave...