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I graduated with a degree in print journalism the same year that the first web browser launched and since then I've had a front-row seat to one of the biggest evolutions that communications has ever seen. 

Our "always on" connectivity has transformed the way we not only interact with one another, but how we understand and form relationships. The way we tell the story of who we are and what our brands stand for happens now in real-time. 

As marketers we no longer have the luxury of developing messages for a "go-to-print" piece of collateral. Our clients, prospects and those influencers who drive our industries expect our stories -- or our content -- to be both immediate and relevant. 

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