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Personal Information
Organization / Workplace
Washington D.C. Metro Area United States
Occupation
Manager - Online Fundraising
Industry
NGO / Public Service
About
I've worked at The Humane Society of the United States (HSUS) since 2006. In my years at The HSUS I have gained experience in multichannel fundraising, donor cultivation, and marketing; online and offline copy/content production and testing/optimization; reporting and analysis of data to drive future decision-making; online advertising and offline DRTV campaign strategies; project management of multi-million dollar initiatives; team and vendor management; budgeting and forecasting; and customer service. I have presented on multi-channel and online fundraising/communications at various NPO industry and marketing conferences: - "How Should We Segment our Files in 2014 and Beyond?" (DMA ...
Contact Details

Presentations(5)Ìý

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"7 Ways to Get Your Web Visitors to Act (and Love You!)"
"7 Ways to Get Your Web Visitors to Act (and Love You!)" "7 Ways to Get Your Web Visitors to Act (and Love You!)"
"7 Ways to Get Your Web Visitors to Act (and Love You!)"
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Think Fast, Think Big: Secrets of America's Largest Non-Profits"
Think Fast, Think Big: Secrets of America's Largest Non-Profits"Think Fast, Think Big: Secrets of America's Largest Non-Profits"
Think Fast, Think Big: Secrets of America's Largest Non-Profits"
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The Holy Grail Checklist: Planning a Powerful Multichannel Campaign
The Holy Grail Checklist: Planning a Powerful Multichannel CampaignThe Holy Grail Checklist: Planning a Powerful Multichannel Campaign
The Holy Grail Checklist: Planning a Powerful Multichannel Campaign
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Documents(1)Ìý

The Holy Grail Checklist: Planning a Powerful Multichannel Campaign - CHECKLIST
The Holy Grail Checklist: Planning a Powerful Multichannel Campaign - CHECKLISTThe Holy Grail Checklist: Planning a Powerful Multichannel Campaign - CHECKLIST
The Holy Grail Checklist: Planning a Powerful Multichannel Campaign - CHECKLIST
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