Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Sr. Strategist - Social Media & Relationship Marketing
Industry
Advertising / Marketing / PR
About
I graduated from Brandeis University in May of 2006. My career had taken shape from there as I have experience small-shop PR and executive recruiting before landing at Starcom Mediavest Group in 2007. Starting on the General Motors media buying account, I transitioned to the Coca-Cola account after a year and was subsequently promoted onto the Samsung account after another 14 months.
I worked diligently as a media planner working specifically with Samsung Telecommunications for another 12 months, actively conceptualizing and executing their media plan for the Samsung Galaxy S; at the time, the largest media buy in executed by SMG for Samsung exceeding $20mm in media spend.
In March o...
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