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Organization / Workplace
United Arab Emirates United Arab Emirates
Occupation
Conversion Rate Optimization Director | CRO Trainer & Speaker
Industry
Advertising / Marketing / PR
Website
About
If when you think of conversion rate optimisation (CRO) you're mind goes a bit fuzzy, you're not alone - it can have that effect. Above the fold, below the fold..? Green button, red button..? is it even relevant!? Well, thankfully Kyle spends most of his day answering those kind of questions for global brands and has tried & tested what actually works. In the way of experience, Kyle optimises websites for clients with marketing spends of £250,000+ per month & across wide range of industries: Higher education, SaaS, travel, personal finance, luxury goods and fitness to name but a few.
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Presentations(2)Ìý

Why UX experts should show humility & (a/b) test
Why UX experts should show humility & (a/b) testWhy UX experts should show humility & (a/b) test
Why UX experts should show humility & (a/b) test
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Using A/b testing & Experimentation to grow your business
Using A/b testing & Experimentation to grow your businessUsing A/b testing & Experimentation to grow your business
Using A/b testing & Experimentation to grow your business
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