Personal Information
Organization / Workplace
Italy Italy
Occupation
Branded Content Specialist
Industry
Movies/ Television / Radio
Website
About
Laeffe is the tv channel of the Italian company Feltrinelli (one of the most important publishing company in the Country).
Though I'm responsible for television branded content projects, the aim of my work is to find ideas that rely on several branches of the company (television, digital and social media, bookstores and events). I've started as a consultant in May 2013, now I'm working on:
• branded entertainment creative development and direction
• liaising with the clients from brief to production
• projects and team management (production companies, freelancers and in house departments)
• budgeting
Some brands I've worked with: Eni (Oil/Energy), Miu Miu (Fashion, Prada group...
Contact Details