If you’re reading this, maybe you’re wondering what makes a guy like me tick.
How can I appear to have things so incredibly together?
You’re not the first to ask.
Put down your mouse and stick around for a few minutes.
I mean, how many profiles have you checked out today already?
In the past 20 years that I’ve been pouring my soul into figuring out this whole Internet marketing gig, I’ve come to realize a few things that have served me, the people I’ve managed, and the products I’ve championed very well:
1) People don’t buy products. They buy their future self — transformed by the product.
2) SaaS seems like a new thing, but it’s really an old thing, except that customers make a de...