Personal Information
Organization / Workplace
Raleigh-Durham, North Carolina Area United States
Occupation
Digital Channel Product Manager at First Bank (FBNC)
Industry
Advertising / Marketing / PR
Website
About
After earning my B.A. in Strategic Communications and M.A. in Interactive Media from Elon University, I spent time in the agency space where I managed web development projects, social media campaigns, and content marketing initiatives for a variety of clients including Dow Jones, Cree, American Petroleum Institute, The New England Patriots, Duke Realty, and Vermont Bicycle Tours.
In early 2013, I joined First Bank to help the company reinvent its marketing strategy and guide the bank in becoming a digitally savvy and content-focused financial partner for a new generation of connected customers.
In 2015, I was promoted to Digital Channel Product Manager where I manage First Bank’s system.
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