The document outlines an introduction to inbound marketing, explaining its significance and contrast with traditional marketing methods. It emphasizes the role of HubSpot as an all-in-one platform for managing inbound marketing efforts. Additionally, it provides advice for aspiring digital marketers on preparing for a career in the field.
Dynamic Social Solutions, founded in 2012, specializes in inbound marketing for high tech, healthcare, and startup companies, with Rob Miller as the founder. A case study with Dell and F5 Networks showcases their successful social media marketing strategy, which resulted in increased awareness and certification among sales professionals. The initiative created a centralized online community with significant engagement, illustrating the effectiveness of their inbound marketing approach.
Selecting a Marketing Automation Solution that ScalesMarketo
油
The document outlines the capabilities of the Marketo marketing automation platform, emphasizing its ability to drive personalized engagement through complex business objects and customer interaction analysis. Examples provided include targeting existing customers in specific demographics and optimizing user activity for software trial conversions. The platform's architecture supports extensive scalability and interaction volume, evolving to handle trillions of activities over time.
Mobile marketing has evolved rapidly since the introduction of smartphones in 2007. It has grown from early text and picture messaging to personalized engagement across numerous mobile channels. Marketers now have more opportunities than ever to reach customers on their ubiquitous mobile devices through SMS, apps, websites, notifications and more. However, mobile marketing is still in its early stages and will continue to change as new technologies emerge and mobile becomes even more integral to people's lives. The future of mobile marketing is unclear but it will likely involve more personalized and seamless experiences across multiple connected devices through technologies like the Internet of Things. Marketers must adapt to stay relevant in this rapidly changing mobile landscape.
The document discusses how manufacturers can improve their marketing strategies using modern marketing techniques and Oracle Eloqua. It recommends that manufacturers evaluate additional metrics beyond traditional campaign metrics, execute campaigns to address the audience journey and data collection needs, and extend their use of marketing automation tools like Eloqua beyond traditional applications. The presentation provides examples of how manufacturers can better leverage partner channels, prioritize sales and support efforts, and optimize their content strategies using audience segmentation and analytics.
The document outlines a collaborative framework for effective marketing partnerships, detailing roles and responsibilities within a marketing team, and emphasizing the importance of two-way communication and clear objectives. It discusses the balance between outsourcing tasks and managing ongoing projects while ensuring high expectations and flexibility. The document also highlights Element Three's client qualifications and approaches to working with clients.
Joseph Kurian discusses the evolving landscape of digital marketing, emphasizing the crucial role of technology in driving successful marketing initiatives. He highlights the need for a new skillset and strategic approach in marketing technology management, focusing on customer-centric views and enterprise standards. The document outlines responsibilities of marketing technology leadership, including innovation, managing technology platforms, and ensuring integration across the organization.
The webinar features experts discussing marketing automation hacks with Oracle Eloqua, highlighting new features including an updated user interface, enhanced program canvas for campaign management, and improved data analysis tools. Key points include database activity tracking, customizable navigation shortcuts, real-time event triggers, and detailed campaign and email analysis capabilities. Participants are encouraged to engage in a Q&A session and explore additional resources.
Oracle Eloqua Roadmap SoCal Marketing Cloud User Group February 2016Ron Corbisier
油
The document provides an overview of Oracle Eloqua's product roadmap for 2016. It summarizes recent innovations including a lighter user interface, A/B testing for emails, new reporting features, template management, and security enhancements. The roadmap highlights plans for improved navigation, analytics/reporting including dashboards and APIs, advanced data workflows, CRM integration, big data segmentation, and sales tools accessible from mobile devices and a Chrome extension. The document aims to outline Oracle's general product direction for information purposes only.
Using Oracle Eloqua Marketing Automation for Content MarketingAptly GmbH
油
The document appears to contain a list or outline of topics but lacks detailed information or context. The formatting suggests it may be part of a presentation or agenda. Overall, it does not provide substantial content to summarize.
This document discusses true closed loop marketing, which integrates marketing and sales functions to allow continuous data flow between the two. It begins by explaining how traditionally businesses focused on sales, but now customers are the core. Closed loop marketing recognizes that data from CRM, marketing, and sales interactions must be integrated for businesses to satisfy customer needs. It then defines closed loop marketing as a two-way communication that builds real customer relationships rather than just making sales. The document ends by outlining benefits of true closed loop marketing like better lead management, personalization, a 360-degree customer data view, and improved customer analytics.
The Indispensable Agency: How Marketing Talent, Technology and Strategy Gaps ...PR 20/20
油
The document discusses the current challenges and opportunities in marketing, emphasizing the necessity for companies to adapt to a rapidly changing landscape characterized by technology, talent shortages, and strategy gaps. It highlights the need for a shift from outbound to inbound marketing to better engage consumers who are increasingly informed and connected. Additionally, it stresses the importance of data analysis and aligning marketing efforts with overall business goals to enhance performance and drive growth.
The 500 Marketing Stack: 10 Pieces of MarTech Genius to Disrupt your Competit...MarTech Conference
油
This document discusses 10 pieces of marketing technology (MarTech) that can help disrupt competitors according to 500 Startups. The tools include BuiltWith, Import.io, AdEspresso, MonitorBacklinks, BuzzSumo, HotJar, UserTesting, Unbounce, Kickbox.io, and mail-tester.com. These tools can help with tasks like lead generation, traffic generation, conversion optimization, and email. 500 Startups is a seed fund and growth program based in London that invests in early stage startups.
Marks and Spencer's Martech Makeover By Pinak Kiran VedalankarMarTech Conference
油
This document summarizes Marks and Spencer's journey to modernizing its digital capabilities over three years. It overhauled 80 applications and 132 interfaces to handle high online traffic. Key changes included implementing a new product information management system, loyalty program, and marketing tools. Challenges included navigation and checkout issues on the new site. The company improved through agile delivery methods, emphasizing quick iterations, automation testing, and continuous measurement and learning from user experiences. This led to faster delivery cycles and improved performance.
Marko Savic - MarTech and the buyer journeyFunnelCake
油
The document discusses the challenges in leveraging marketing technology (martech) to enhance the buyer journey, emphasizing the importance of mapping out this journey and identifying influential touchpoints. It advocates for the use of metrics to gain insights and improve the sales and marketing relationship, favoring integrated tools that can provide actionable data. Key steps include continuous assessment of buyer movements through their journey and ensuring effective communication and accountability within teams.
The document discusses the intersection of marketing and technology, highlighting the rapid growth of marketing technology (martech) and its impact on brand experiences. It emphasizes the importance of strategic thinking and integration for marketers, suggesting they adopt a product manager mindset to better leverage their technology stack. Additionally, it touches on the balance of exploring innovative ideas versus focusing resources on core strategies in marketing.
The document outlines strategies for building a predictable Account-Based Marketing (ABM) engine, emphasizing the importance of account segmentation, predictive models, and the alignment of marketing and sales teams. It discusses various stages of marketing transformation, the necessity of having the right MarTech stack, and the need for continual data enhancement for successful ABM execution. Additionally, it provides insights on nurturing leads, effective communication with target accounts, and measuring ABM impact through data-driven methods.
The document discusses the evolution and significance of marketing technology, emphasizing its integration into marketing strategies and the increasing roles of marketers as technologists. It highlights the financial growth and challenges within the marketing technology landscape, noting that many marketers feel they lack adequate tools. Additionally, it outlines principles from software development that can enhance marketing effectiveness, such as agile methodologies and data-driven decision making.
LUMA's "The Evolving Digital Marketing Technology Landscape"LUMA Partners
油
The document discusses the evolution of digital marketing technology and the convergence of adtech and martech, highlighting major trends such as increased programmatic advertising and the growth of mobile ad spending. It emphasizes the importance of data-driven marketing and the strategic acquisitions by major software companies to enhance their capabilities in this space. The document also predicts a shift towards more integrated advertising platforms that can effectively manage marketing across various channels and devices.
The 2016 Stackies Awards recognized excellence in visualizing marketing technology stacks, judged by 41 experts in various fields. Categories included CRM, marketing automation, and analytics, among others. Congratulations were extended to the winners for their outstanding contributions.
The document discusses the evolution and state of microservices architecture, highlighting the shift from monolithic to microservices frameworks and the role of cloud technologies like Docker in accelerating development. It addresses the importance of loosely coupled service architectures, deployment efficiency, and the integration of various tools for operational and development challenges. The future is envisioned with automated orchestration, standardized applications, and the emergence of Docker Hub as a potential enterprise application store.
Zoe Le Grand will explore the major forces reshaping our global landscapefrom the accelerating climate crisis to widening inequalityand examine how forward-thinking businesses are adapting to these challenges. As these volatile conditions become the new normal, how are businesses adapting and building their resilience? And how can they drive social justice and environmental regeneration and deliver business value?
As Project Professionals, you can take actionable steps to adapt to this new world, make your projects more resilient and advocate for more responsible business practice. This is not merely about business survival, its about innovation, professional development, and meaningful leadership. And if we get it right, we can create a better world for all of us.
Integrated TIMES-E3ME-PLEXOS-DASMOD Modelling Framework for Assessing The Cze...IEA-ETSAP
油
Integrated TIMES-E3ME-PLEXOS-DASMOD Modelling Framework for Assessing The Czech NECP
Milan Scasny, Lukas Recka, Vojtech Maca, Inaki Alberto Veruete, Matej Opatrny. Charles University Environment Center, Czech Republic
Are Heavy-Duty Vehicles at a Crossroads? A Real Options and Innovation Diffus...IEA-ETSAP
油
Are Heavy-Duty Vehicles at a Crossroads? A Real Options and Innovation Diffusion Perspective on Hydrogen Fuel Cell vs. Battery Electric trucks
Ms. OANA IONESCU RIFFAUD GAEL, Grenoble Institute of Technology, Universit辿 Grenoble Alpes, France
A draft proposal for radical lifestyle reform to reach climate goalsRobert Pinter
油
This presentation is not academic but part of my civic engagement.
It calls for a radical digital solution that uses capitalisms own logic to make much faster progress towards climate goals than is currently the case.
It first outlines the starting points and then presents a radical lifestyle change solution to accelerate the transformation of peoples consumption habits at a global level and thereby force a sustainability renewal of companies product and service portfolios.
The presentation will also provide a brief overview of the anticipated impacts and the significant challenges that may arise during the implementation process.
The presentation aims to spark a non-scientific debate that seeks innovative digital solutions to address the current climate crisis.
An Assessment of the Impact of Electrification for Integration of Offshore Wi...IEA-ETSAP
油
An Assessment of the Impact of Electrification for Integration of Offshore Wind Power: A Multi-Regional Energy Chains Model of Eastern Japan
Mr. Keiki Shimura, Tohoku University, Japan
This session will explore how social impact and inclusive design can be embedded at each stage of the project, highlighting the multiple routes to success. We will look at steps that can be taken and roles that can be performed to ensure that our projects are delivering the best for our clients, communities and end users, as well as thinking about the importance of inclusive practices within project teams to support the delivery of inclusive and impactful projects. You will be encouraged to think about what you can do on your own projects, regardless of role, sector or client, to promote social impact and embody inclusive design principles. We want to help you to design and deliver projects that promote positive social outcomes from the outset, right through to delivery, and will demonstrate the importance of social value in ensuring projects arent just delivered for now, but the impact they can have on generations to come.
Oracle Eloqua Roadmap SoCal Marketing Cloud User Group February 2016Ron Corbisier
油
The document provides an overview of Oracle Eloqua's product roadmap for 2016. It summarizes recent innovations including a lighter user interface, A/B testing for emails, new reporting features, template management, and security enhancements. The roadmap highlights plans for improved navigation, analytics/reporting including dashboards and APIs, advanced data workflows, CRM integration, big data segmentation, and sales tools accessible from mobile devices and a Chrome extension. The document aims to outline Oracle's general product direction for information purposes only.
Using Oracle Eloqua Marketing Automation for Content MarketingAptly GmbH
油
The document appears to contain a list or outline of topics but lacks detailed information or context. The formatting suggests it may be part of a presentation or agenda. Overall, it does not provide substantial content to summarize.
This document discusses true closed loop marketing, which integrates marketing and sales functions to allow continuous data flow between the two. It begins by explaining how traditionally businesses focused on sales, but now customers are the core. Closed loop marketing recognizes that data from CRM, marketing, and sales interactions must be integrated for businesses to satisfy customer needs. It then defines closed loop marketing as a two-way communication that builds real customer relationships rather than just making sales. The document ends by outlining benefits of true closed loop marketing like better lead management, personalization, a 360-degree customer data view, and improved customer analytics.
The Indispensable Agency: How Marketing Talent, Technology and Strategy Gaps ...PR 20/20
油
The document discusses the current challenges and opportunities in marketing, emphasizing the necessity for companies to adapt to a rapidly changing landscape characterized by technology, talent shortages, and strategy gaps. It highlights the need for a shift from outbound to inbound marketing to better engage consumers who are increasingly informed and connected. Additionally, it stresses the importance of data analysis and aligning marketing efforts with overall business goals to enhance performance and drive growth.
The 500 Marketing Stack: 10 Pieces of MarTech Genius to Disrupt your Competit...MarTech Conference
油
This document discusses 10 pieces of marketing technology (MarTech) that can help disrupt competitors according to 500 Startups. The tools include BuiltWith, Import.io, AdEspresso, MonitorBacklinks, BuzzSumo, HotJar, UserTesting, Unbounce, Kickbox.io, and mail-tester.com. These tools can help with tasks like lead generation, traffic generation, conversion optimization, and email. 500 Startups is a seed fund and growth program based in London that invests in early stage startups.
Marks and Spencer's Martech Makeover By Pinak Kiran VedalankarMarTech Conference
油
This document summarizes Marks and Spencer's journey to modernizing its digital capabilities over three years. It overhauled 80 applications and 132 interfaces to handle high online traffic. Key changes included implementing a new product information management system, loyalty program, and marketing tools. Challenges included navigation and checkout issues on the new site. The company improved through agile delivery methods, emphasizing quick iterations, automation testing, and continuous measurement and learning from user experiences. This led to faster delivery cycles and improved performance.
Marko Savic - MarTech and the buyer journeyFunnelCake
油
The document discusses the challenges in leveraging marketing technology (martech) to enhance the buyer journey, emphasizing the importance of mapping out this journey and identifying influential touchpoints. It advocates for the use of metrics to gain insights and improve the sales and marketing relationship, favoring integrated tools that can provide actionable data. Key steps include continuous assessment of buyer movements through their journey and ensuring effective communication and accountability within teams.
The document discusses the intersection of marketing and technology, highlighting the rapid growth of marketing technology (martech) and its impact on brand experiences. It emphasizes the importance of strategic thinking and integration for marketers, suggesting they adopt a product manager mindset to better leverage their technology stack. Additionally, it touches on the balance of exploring innovative ideas versus focusing resources on core strategies in marketing.
The document outlines strategies for building a predictable Account-Based Marketing (ABM) engine, emphasizing the importance of account segmentation, predictive models, and the alignment of marketing and sales teams. It discusses various stages of marketing transformation, the necessity of having the right MarTech stack, and the need for continual data enhancement for successful ABM execution. Additionally, it provides insights on nurturing leads, effective communication with target accounts, and measuring ABM impact through data-driven methods.
The document discusses the evolution and significance of marketing technology, emphasizing its integration into marketing strategies and the increasing roles of marketers as technologists. It highlights the financial growth and challenges within the marketing technology landscape, noting that many marketers feel they lack adequate tools. Additionally, it outlines principles from software development that can enhance marketing effectiveness, such as agile methodologies and data-driven decision making.
LUMA's "The Evolving Digital Marketing Technology Landscape"LUMA Partners
油
The document discusses the evolution of digital marketing technology and the convergence of adtech and martech, highlighting major trends such as increased programmatic advertising and the growth of mobile ad spending. It emphasizes the importance of data-driven marketing and the strategic acquisitions by major software companies to enhance their capabilities in this space. The document also predicts a shift towards more integrated advertising platforms that can effectively manage marketing across various channels and devices.
The 2016 Stackies Awards recognized excellence in visualizing marketing technology stacks, judged by 41 experts in various fields. Categories included CRM, marketing automation, and analytics, among others. Congratulations were extended to the winners for their outstanding contributions.
The document discusses the evolution and state of microservices architecture, highlighting the shift from monolithic to microservices frameworks and the role of cloud technologies like Docker in accelerating development. It addresses the importance of loosely coupled service architectures, deployment efficiency, and the integration of various tools for operational and development challenges. The future is envisioned with automated orchestration, standardized applications, and the emergence of Docker Hub as a potential enterprise application store.
Zoe Le Grand will explore the major forces reshaping our global landscapefrom the accelerating climate crisis to widening inequalityand examine how forward-thinking businesses are adapting to these challenges. As these volatile conditions become the new normal, how are businesses adapting and building their resilience? And how can they drive social justice and environmental regeneration and deliver business value?
As Project Professionals, you can take actionable steps to adapt to this new world, make your projects more resilient and advocate for more responsible business practice. This is not merely about business survival, its about innovation, professional development, and meaningful leadership. And if we get it right, we can create a better world for all of us.
Integrated TIMES-E3ME-PLEXOS-DASMOD Modelling Framework for Assessing The Cze...IEA-ETSAP
油
Integrated TIMES-E3ME-PLEXOS-DASMOD Modelling Framework for Assessing The Czech NECP
Milan Scasny, Lukas Recka, Vojtech Maca, Inaki Alberto Veruete, Matej Opatrny. Charles University Environment Center, Czech Republic
Are Heavy-Duty Vehicles at a Crossroads? A Real Options and Innovation Diffus...IEA-ETSAP
油
Are Heavy-Duty Vehicles at a Crossroads? A Real Options and Innovation Diffusion Perspective on Hydrogen Fuel Cell vs. Battery Electric trucks
Ms. OANA IONESCU RIFFAUD GAEL, Grenoble Institute of Technology, Universit辿 Grenoble Alpes, France
A draft proposal for radical lifestyle reform to reach climate goalsRobert Pinter
油
This presentation is not academic but part of my civic engagement.
It calls for a radical digital solution that uses capitalisms own logic to make much faster progress towards climate goals than is currently the case.
It first outlines the starting points and then presents a radical lifestyle change solution to accelerate the transformation of peoples consumption habits at a global level and thereby force a sustainability renewal of companies product and service portfolios.
The presentation will also provide a brief overview of the anticipated impacts and the significant challenges that may arise during the implementation process.
The presentation aims to spark a non-scientific debate that seeks innovative digital solutions to address the current climate crisis.
An Assessment of the Impact of Electrification for Integration of Offshore Wi...IEA-ETSAP
油
An Assessment of the Impact of Electrification for Integration of Offshore Wind Power: A Multi-Regional Energy Chains Model of Eastern Japan
Mr. Keiki Shimura, Tohoku University, Japan
This session will explore how social impact and inclusive design can be embedded at each stage of the project, highlighting the multiple routes to success. We will look at steps that can be taken and roles that can be performed to ensure that our projects are delivering the best for our clients, communities and end users, as well as thinking about the importance of inclusive practices within project teams to support the delivery of inclusive and impactful projects. You will be encouraged to think about what you can do on your own projects, regardless of role, sector or client, to promote social impact and embody inclusive design principles. We want to help you to design and deliver projects that promote positive social outcomes from the outset, right through to delivery, and will demonstrate the importance of social value in ensuring projects arent just delivered for now, but the impact they can have on generations to come.
The potential role of alternative fuels in the decarbonization of hard-to-aba...IEA-ETSAP
油
The potential role of alternative fuels in the decarbonization of hard-to-abate transport sector
Mr. Alessio Vai, University degli studi di Torino (UniTo), Italy
Sustainable Building Strategies and Environmental Compliance.pdfjohnaadam356
油
This presentation brings together key sustainability tools and frameworks, including ESG reporting, LEED certification, carbon emissions calculations, decarbonization strategies, environmental product declarations, and green building certification. It offers insights into aligning with global climate targets, improving environmental transparency, and adopting green construction practices for long-term value, regulatory compliance, and a healthier planet.
鏝 It only takes minutes for a parked car to become dangerously hoteven with the windows cracked.
Never leave a child alone in a vehicle, not even for a quick errand.
Heatstroke happens fast. Lets keep kids safe this summer.
Does myopic foresight modeling better capture the real-world energy transitio...IEA-ETSAP
油
Does myopic foresight modeling better capture the real-world energy transition? Hindcasting in 31 European countries
Ms. Hui Shen, University Of Geneva, Switzerland
Sunlight Water & Us discusses affordable options for grass treatment serviceJasonMotto1
油
At Sunlight, Water & Us, we make lawn care simple and affordable with our natural grass treatment service. We focus on what every lawn truly needssunlight, water, and regular care. Using safe, organic methods like soil testing, compost fertilization, and seasonal aeration, we help your grass grow thick and healthy without harsh chemicals. Our services are tailored to your lawn and friendly for both kids and pets. Whether you're looking for expert help or just good advice, were here to guide you.
Application of extended the theory of planned behavior on renewable energy in...IEA-ETSAP
油
Application of extended the theory of planned behavior on renewable energy investment: considering multiple environmental policies mixes
Mr. Shichang ZHANG, Division of Public Policy, Hong Kong University of Science and Technology