Born in South Africa, educated in New Zealand and trained in industrial design – I live and
work in London. I have eight years of brand strategy and design industry experience; across digital,
corporate brand identity, spatial, innovation and packaging strategy.
My approach to insight and brand is a blend of curiosity for the future and creative problem solving for today. I believe that through being inventive, optimistic and ambitious it’s possible to change categories and recalibrate brand experiences for the better. Because regardless of how technologies advance; big, bold ideas that truly serve consumers will still always matter.