Profile
•Accomplished marketing executive with hands-on and leadership experience in development of strategically creative, integrated marketing programs for consumer and B2B brands and services including media planning, budgets, contract negotiations and post analyses. Skilled negotiator for cross-platform campaigns, AOR relationships, added value programs. Experienced in departmental management of personnel, resources and P&L. Proactive, energetic, creative self-starter looking to continue to have significant, direct impact on business success and growth. Skilled in use of research tools and behavioral models to develop integrated, ROI driven marketing programs combining traditional...