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I started my career at Sabatina, in 1994. In Portugal, Sabatina was the reference in advertising investment data. It had, at a certain point, 100% of market share. However, the information monitoring services, were very basic and far from the latest technology developments.

Following the idea that information will become more relevant than advertising - what I'm still not able to prove, at least until today :-), I founded Manchete. We were in 1996. Manchete was a company dedicated to media monitoring, to understand the impact of the information in their targets, to manage reputation and innovate by using public information in competitive intelligence field.

We achieved relevant goals in...

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