LUIZ REGO is a professor at the Operations and Logistics Management Department of the Sao Paulo Business School of the Getulio Vargas Foundation (FGV-EAESP), since 1967. Before he taught at the Production Engineering Department of the Polytechnic School of the University of Sao Paulo of which he was a founder. He has his own consulting firm besides acting as an independent consultant for GVConsult, the consulting arm of FGV-EAESP. Among his clients are: Siemens AG (Munich, Germany), AT&T Network Systems (New Jersey, US), Hughes Network Systems (New Jersey, US), Grupo Odebrecht (Salvador, Brasil), Telebras (Brasilia, Brasil). Between 1999 and 2004 he coordinated the conferences associated wi