After 17 years in the pharma industry working in global and regional digital marketing positions I became an independent digital healthcare consultant in 2011.
The benefits of working within the pharma industry include deep knowledge of what works in digital marketing, what doesn’t – and most importantly, why. As an independent consultant I enjoy the luxury of supporting not only the biopharma industry but also medtechs, medical societies, HCPs’ social networks, healthcare startups, VCs, and national health authorities, among others.
I’m also a patient, or rather an ePatient, not by choice but being one has given me some equally deep knowledge of what generally annoys and frustrates t...