Over 18 years of professional working experience in the communication industry. Worked with a variety of clientele including FMCGs, Banks, Educational Institutions, Development Sector, etc. Area of expertise includes conceptualizing full-fledged campaigns as a concept/ copywriter (Urdu) and also as a proofreader and translator (English to Urdu). Currently working at Ummat Publications as research report writer and as Urdu Copywriter and Translator at Spectrum Y&R.