• Managed company social media channels including Twitter, Google+, and Facebook, and blog; carried out social media initiatives
• Led a team in overhaul and reimagining of merchant website program and executing implementation plan
• Measured and improved success of digital campaigns, web-based leads, and conversions using programs such as Google Analytics
• Spearheaded integration and creation of Help Desk system, facilitating communication between departments and improved training for sales reps
• Created, edited, and built over 17 websites on the WordPress CMS platform; in charge of all site maintenance and updates
• Designed branded print and digital marketing collateral,...