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Philadelphia, PA United States

Vice President, Marketing

Finance / Banking / Insurance

• Extensive background integrating b2b marketing communication strategies combining web, sales collateral, advertising and value proposition development towards product/program awareness initiatives. • In-depth interactive marketing experience leveraging CRM environments and marketing automation towards creating mass customer communication and social media strategies on behalf of national sales force. • Responsibility for overall corporate events management with annual calendar of 25+ global events. • Demonstrated ability in leading launch of global brand, redefining and establishing guidelines and style standards for public-traded financial services organization. • High comfo