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lhanthonys

Lesa Anthony

Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Digital Marketing Senior Manager at Accenture Interactive
Industry
Advertising / Marketing / PR
About
Senior Level CRM Marketing Executive Accomplished and results-driven professional with more than twenty years experience driving multi-channel marketing strategy. Proven ability to significantly increase revenue for retail clients. Extensive experience reducing costs, improving efficiency, and increasing ROI of multi-channel marketing programs. Ability to maintain strategic perspective and long-term vision, while flawlessly executing initiatives. Excellent communication, interpersonal, and presentation skills; able to multi-task in fast-paced environment. AREAS OF EXPERTISE Omni-Channel Marketing  Acquisition & Reactivation  Retention & Loyalty Programs E-mail and Direct Mail Prog...
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