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Objective: Lead world-class companies and improve their brand equity, profitability and growth.

I am an active consultant in areas of Business planning, Shopper Marketing, Category Management and Digital Marketing. Exhibitor and speaker in Mexico, the United States and Latin America, and has taught at prestigious universities in Mexico. He is currently Executive Vice President for Latin America in Category Management Association; Associate Director at The Retail Academy and President of board for Latin America at CMA.

Executive with extensive experience in the retail industry, where he developed and led the Commercial Area, Merchandising, Procurement, Marketing, and Pricing also have de...

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