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Singapore Singapore

Service Designer at Citi

Finance / Banking / Insurance

I’m a senior service designer, who's worked at digital/ ad agencies and consultancies in Melbourne. I use design thinking to solve business problems and in the process create useful and beautiful products and services. I believe design-led thinking and insights should take precedence over the traditional agency model of problem-solving, especially today because EXPERIENCE is the new USP of business. To tackle these new challenges and give brands a new competitive advantage across every touchpoint (especially digital) a unique combination of creative thinking (involving UX, Content, Design, and Code) is necessary. I believe in doing work that balances commercial success with more purp...