I started my career in 2011 in digital media advertising. For 2 years, I had diverse experience planning digital campaigns and creative strategies for clients like Google, AsiaRooms.com, Coca-Cola, and Blackmores.
I am currently with MEC Access, the content division of MEC Singapore. I provide creative and project management expertise to clients across three broad areas:
1. Branded Content (eg. Original long or short form audiovisual content, influencer co-created content, always-on content hubs, social and written content)
2.Partnerships & Sponsorships (eg. brand integrations into TV formats, sports sponsorship evaluations, radio integrations)
3.Activation solutions (eg. on-ground sa...