A pop culture savant with a journalist’s knack for mining the client’s most compelling stories, Lisa has all the skills of an earned media expert who also applies her social media savvy for Cannes Lion Award-winner results (REI's #OptOutside; Chipotle's "The Scarecrow"). With three decades of experience in almost every sector, Lisa now oversees and inspires a growing multi-channel earned media community at Edelman New York. In her new role as U.S. Managing Director, Consumer Media, she collaborates with the agency's talented client teams to reimagine what modern news coverage can be.